The Marketability of Brooklyn Beer

Flight of the Conchord stars

Yes, I know they actually lived in Manhattan on the show

Six Point brewery is everywhere in the DC area these days — dinner parties, beer store tastings, on tap at my favorite bars. It’s great. It comes in cans. It’s from Brooklyn.
The key point, I believe, here is the Brooklyn. A beer from Brooklyn is an easy sell. The main demographic for craft beer (white, male, 25-44, with a household income of more than 75K/year) is the same one that wishes they had moved to New York after college and started that band, written that book, launched that career as a stock trader/journalist/comedian/filmmaker or indie lay-about.  Selling Brooklyn is selling what could have been to the late 20s/ early to mid 30s crowd that abound in DC.

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