Tech Professional | Marketing Mind | Project Manager


  • Analysis and tracking of web and digital marketing campaigns
  • Certified Project Manager with digital focus
  • User-centered web content design
  • Website management using Drupal, WordPress, DotNetNuke and proprietary CMS

Work Samples:

Professional experience

Web & Analytics Manager for American Forest Foundation – September 2012 – Present
  • Digital Analytics:
    • Built from scratch a sophisticated tracking system for all web traffic and marketing campaigns
    • Used data to identify prime audiences, messages and advertising outlets.
    • Refinement of marketing spend reduced cost per acquisition for users 80%
    • Tracked, analyzed and improved website engagement, growing return visitors by 50% in a year
  • Websites:
    • User experience improvements led to a near doubling of pages per visits and 20% growth in time on site.
    • Trained staff on and enforced SEO best practices, growing monthly search traffic for all organization websites at least 50%.
    • Used A/B testing to refine landing pages, messaging and images to improve clickthrough and conversion rates
    • Content recommendations led
  • Project Management:
    • Successfully managed a suite of complex digital projects (from web design to database integration) involving multiple vendors and internal stakeholders.
Web Content Manager for Better Business Bureau – January 2010 – September 2012
Scam Alert Manager (Freelance) – September 2012 – Present
  • Manage day-to-day website operations, updates and projects
  • Liaise with internal program managers rewrite and redesign web content/graphics
  • Liaise with IT team to solve back-end web issues and launch new projects
  • Serve as organizational expert on email marketing and CMS issues
  • Manage analytics for site, web sponsorship campaigns and monthly report
Web Marketing Coordinator for PWC Park Authority –  2009 – 2010
  • Launched a blog, Twitter, Facebook and Flickr accounts.
  • Created a system for facility managers to participate in Web 2.0 outreach
  • Worked within the CMS to create a cleaner and clearer web presence for departments
  • Stay abreast of web marketing best practices and makes recommendations to department
Associate Editor for Asia Weekly (circ. 30,000) –  2006 –   2008
  • Shaped the content, style and focus of magazine for March 2007 launch
  • Wrote articles about Asian politics, economics and international relations
Assistant Editor for China Daily (circ. 200,000) – 2004 – 2006
  • Edited staff-written articles and managed freelance submissions for China Daily’s
    student-focus magazine 21st Century
  • Assisted with layout and photography


Virginia Tech
Project management certificate

University of Virginia
2010 – 2012
Master’s certificate in digital marketing

Ohio University
2001- 2005 Athens, Ohio
Graduated cum laude with a Bachelor of Science in journalism.