Tech Professional | Marketing Mind | Project Manager
Highlights:
- Analysis and tracking of web and digital marketing campaigns
- Certified Project Manager with digital focus
- User-centered web content design
- Website management using Drupal, WordPress, DotNetNuke and proprietary CMS
Work Samples:
- Web design: mypineywoods.org/
- Usability design: mylandplan.org (homepage and sign up overhaul), ATFS navigation overhaul
- Project management: Woodland Magazine online template, design, roll out and training on ATFS state websites
- Email campaign design and writing: BBB Scam Alert campaign sample
Professional experience
Web & Analytics Manager for American Forest Foundation – September 2012 – Present
- Digital Analytics:
- Built from scratch a sophisticated tracking system for all web traffic and marketing campaigns
- Used data to identify prime audiences, messages and advertising outlets.
- Refinement of marketing spend reduced cost per acquisition for MyLandPlan.org users 80%
- Tracked, analyzed and improved website engagement, growing MyLandPlan.org return visitors by 50% in a year
- Websites:
- User experience improvements led to a near doubling of pages per visits and 20% growth in time on site.
- Trained staff on and enforced SEO best practices, growing monthly search traffic for all organization websites at least 50%.
- Used A/B testing to refine landing pages, messaging and images to improve clickthrough and conversion rates
- Content recommendations led
- Project Management:
- Successfully managed a suite of complex digital projects (from web design to database integration) involving multiple vendors and internal stakeholders.
Web Content Manager for Better Business Bureau – January 2010 – September 2012
Scam Alert Manager (Freelance) – September 2012 – Present
- Manage day-to-day website operations, updates and projects
- Liaise with internal program managers rewrite and redesign web content/graphics
- Liaise with IT team to solve back-end web issues and launch new projects
- Serve as organizational expert on email marketing and CMS issues
- Manage analytics for site, web sponsorship campaigns and monthly report
Web Marketing Coordinator for PWC Park Authority – 2009 – 2010
- Launched a blog, Twitter, Facebook and Flickr accounts.
- Created a system for facility managers to participate in Web 2.0 outreach
- Worked within the CMS to create a cleaner and clearer web presence for departments
- Stay abreast of web marketing best practices and makes recommendations to department
Associate Editor for Asia Weekly (circ. 30,000) – 2006 – 2008
- Shaped the content, style and focus of magazine for March 2007 launch
- Wrote articles about Asian politics, economics and international relations
Assistant Editor for China Daily (circ. 200,000) – 2004 – 2006
- Edited staff-written articles and managed freelance submissions for China Daily’s
student-focus magazine 21st Century - Assisted with layout and photography
Education
Virginia Tech
2013
Project management certificate
University of Virginia
2010 – 2012
Master’s certificate in digital marketing
Ohio University
2001- 2005 Athens, Ohio
Graduated cum laude with a Bachelor of Science in journalism.
